The world suddenly woke up to sell and purchase stuff online. This epiphany has intrigued millions of businesses to start dealing in online sectors more. The success and popularity of various online e-commerce stores have and will continue to stir people from their slumber. Every business wants a website of their own that too ASAP. E-commerce website development is easier said than done.
Every business looking for imperative e-commerce solutions should consider learning about the minor and major points for a better end product. There are some rules, ethics, and limitations which need to be understood and followed. I have compiled a list of things to remember to simplify your task.
Here are 10 things which play a vital part in e-commerce website development:
URLs are something which attracts more users over time. URLs not only make the access to a website easy but also let’s search engines to consider the website in search engine results. It is important to ensure structured URLs so that they are search engine friendly. Not just the owner, but the visitor should also be able to understand and access the content of the website.
Note- Avoid scramble of letters and numbers by using proper structuring.
2. Use the Alt Attribute
As search engine use spiders to determine what a website is about, they don’t see any image. The crawlers see the black area when the area has an image. This is where Alt Attribute comes in. If you have used the ALT tag on the website, the crawlers will consider the space for the image. They will now have a hint which can improve the search engine result.
3. WWW & Non WWW Redirection
This is known by less, but two URLs can be used in a website. One is our common ‘www’ and the other one does not include ‘www.’ Using or not using ‘www’ will redirect the user on the same site. However, crawlers treat them as separate pages which results in the drop of website rank. This issue makes redirecting an important factor. A Web Design Company has to ensure using proper redirection to ensure stable rank as well as higher traffic.
4. HTML and XML Sitemap
People consider them the same but they are completely different. HTML sitemaps are there to help users find certain content on the page. Whereas, XML sitemaps help Google to understand the website for better crawling.
5. Bread Crumb Navigation
Breadcrumbs are built as HTML links which help visitors to navigate on a website. They refer to the hierarchical site depth and show assigned tags, categories or parent pages. They are sued to improve usability and are expected to be placed horizontally below main navigation.
6. Website Errors
Website errors include outdated statistics, broken links, 404 pages, and more. Search Engine looks into such errors because of their impact on user experience. It is important to sign up for Webmaster and submit a sitemap.
Note – If you have removed links or pages from your website, make sure to submit a fresh sitemap.
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7. Page Heading Optimizations
It is quite obvious that there can only be one head. Similarly, all web pages should only have a single Header Tag. No matter what that Header 1 / H1 consists, there must be only one H1. You can surely use H2, H3 and so on, but always ensure that there is only one main heading.
8. Social Media Integration
Search Engines are like detectives and they always keep an eye on a website and the behavior of it. They notice how active users are on a website and how much time they spend on it. It should be easy for the user to access and share content with their social media connections. Hence, Social media integration is vital for a website.
Earning social shares helps to earn backlinks which further the SEO success for a business.
9. Robots Txt Files
It is important to have a website which can make sense (obviously). Owning a site which makes no sense to the visitors tends to get blocked. With the help of Robots.txt file, you can tell the crawlers which area to crawl and which is out of bounds.
10. Canonical Tags For Filtered Page Views
Almost every e-commerce website allows users to filter as well as categorize their search. They include filters regarding price, size, ratings, availability etc. to make the user experience much more convenient. Canonical tags help in eradicating the possibility of duplicate content.
All these factors play a huge part in the e-commerce website development. Most Web Design Companies who promise to offer web development and e-commerce solutions will keep all these factors in mind. However, these factors can be replaced with the newer ones in time. So, make sure that you learn about the new one too.
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