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google mobile friendly update

Google rolled out their mobile-friendly update on April 21, 2015, which started a trend called “Mobilegeddon.” A tidal wave of reliable information has already been dropped from several sources.

The Google Mobile-Friendly Update was not just an algorithm update but it brought a cultural shift which moved the market. There is a misconception that Google is obsessed with complexing the search engine criteria. But in all honesty, Google is just obsessed with improving the user experience as much as possible. It is looking to align the trends and user behaviour with the updates.

Google is taking a direction towards mobile and the mobile-friendly update adapted to the behaviour of users. Google gets the most of its revenue from paid ads and it wants to offer the best experience to the user to keep the money flowing.

What is Google Mobile-Friendly Update?

Since most of the internet users are visiting the website via mobile phone, sooner or later Mobilegeddon was bound to happen. The desktop traffic is surpassed by the mobile traffic and the sites that are mobile-optimized have more chances of increasing their conversion rates. Not just websites, the update has also affected the apps which is probably a good news for the developers.

Must Read: Most Effective Ways to Increase Traffic to a Website

What is Google Mobile-Friendly Update asking for?

Everything is about enhancing the user experience. The users may have to learn and take care of the following elements:

  • Mobile-friendly sites

mobile friendly update

Making websites mobile-friendly is the basic and probably the most important thing in today’s world. The majority of traffic is subjected to be seen by the people using mobile phones. The basic explanation of this requirements is that the websites that are designed to run on browsers, tend to take more time and data to load on a mobile screen. Apart from the time and data, the content of the website appears to be large including the images. By making a website mobile-friendly, you are designing a website which offers all details in an efficient manner to every mobile screen. Mobile-friendly websites have different URLs as compared to the browser-friendly websites.

  • Responsive design

Responsive design is by far the most popular and recommended the approach of Google. A website which is created keeping a responsive website design in mind is likely to adapt to all screen sizes. This adaptation gives websites the liberty of being navigated and read easily on both computers and mobile phones. Not only better performance, responsive design also future proofs the website. Since the templates and layouts are based on the screen size, responsive sites can adapt to the latest implementation to the technology.

  • Dynamic serving

Dynamic serving is somewhat similar to responsive design. It helps the website deliver content suitable for different devices. Although, dynamic serving requires a user device’s detection. This calls for maintaining separate codes for every device type. Google considers dynamic serving to be mobile-friendly regardless of the fact that separate mobile site may not all the needs of the user. In short, dynamic serving is equally important as the responsive design.

More about the Google Mobile-Friendly Update

If you thought this is all the Mobilegeddon brought then you are absolutely wrong. There is so much more that Mobilegeddon offers. Such as:

1. A brand new mobile crawler that crawls single-page web apps better than the previous updates. These guidelines focus on exposing CSS and JS because apps are built in Java and single-page web apps rely on JavaScript.

mobilegeddon2. Regardless of how important making the website mobile-friendly is, it will never affect the website ranking. So, whether you don a mobile-friendly website or not, this update will not affect the website rankings.

3. The algorithm might be fresh but it still considers the mobile subdomain as a Mobile-Friendly signal.

4. Google also comprises Mobile-Friendliness tools which can help you learn if your website meets the requirements for mobile friendliness. You can write “site:” followed by your domain name to learn if your website is considered mobile-friendly or not.

Must Read: What Does A Responsive Web Design Mean?

Google offered this update primarily to offer a better mobile experience and deliver people with what they are looking for. Surely, Google will be making big bucks out of this update, but there is no denying how helpful Mobilegeddon is for users.

With all being said, the Mobilegeddon is being implemented to enhance the usability and accessibility of the websites on every device.

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